You’ve made it to the end of the year. Congratulations on overcoming any challenges presented and making progress thus far. In 2022, we saw marketing trends emerge and some pick up steam such as video marketing, content creation, virtual events, and influencer marketing.

Which of these trends did your business implement? What channels and platforms brought in the most inquiries? What held you back from growing as much as you would have liked? Finally, are you ready for 2023?

Here are 3 ways to kick-start your 2023 marketing strategy.

Do a 2022 marketing audit

Reflection and reviewing your annual performance is the first step towards self-awareness and improvement.

A good marketing audit is systematic, comprehensive, independent, and periodic.  It is important for businesses to do a marketing audit in order to identify and review the current internal marketing activities, assess their impacts and results, and measure their ROI. It simply helps identify what worked and what didn’t work.

A marketing audit will reveal your target market and buyer personas. It will also analyze your unique value proposition, your strengths, weakness, opportunities, and threats (SWOT). It will define your competitor landscape analysis and give you an overview of the external market factors.

Create a 2023 marketing plan

As Benjamin Franklin said:

by failing to prepare, you are preparing to fail.

Whether you are starting a business or exploring ways to expand an existing one, creating an effective marketing plan that is custom to your business objectives and goals will help you implement a schedule of promoting your brand and growing revenue and sales for your business.

Create a 2023 marketing calendar

A marketing calendar is a document that maps out all the marketing activities across your business and organization. It helps you stay organized and accountable for your marketing responsibilities in the future and allows you to plan ahead. Furthermore, marketing calendars keep you consistent which in return keeps your audience engaged, providing brand awareness and visibility across departments.

In the coming year, we expect a lot more marketing trends, and preparing your business and organization is key to thriving. Whilst working on your 2023 marketing strategy and plan, ask yourself, what do you want your business to be known for?