EA 360 Branding
Objective
EA360, A human capacity development organisation, needed a rebranding done to portray their image to their various customer segments including corporate clients as well as executive assistants. Their focus was clear brand identity and business growth.
What We Did
We started with understanding the business and their services, their values, understanding their customer segments, their USP (unique selling point), brand promise, brand personality among other items in discovering their brand.
After analysing the information provided, we put together some draft brand logos to share with the client, keeping in mind the objective and target audience perception. Once we had some feedback, we worked on a few more drafts narrowing it down to the final drafts with minor differences. We took into consideration the feedback from some of their existing clients.
Assets
We derived the final brand representation with the appropriate colour descriptions, and tagline. The brand identity was then used to put together design guidelines and other business artworks.
Results
Clear brand identity that can be used across various platforms for brand visibility, create the brand awareness and generate leads for business growth.
Value For You
Branding exercise is unique for each business, there is no one size fits all. We make sure we understand your business before embarking on the branding journey. Contact us today for a free 30 minute consultation on your event, whether online or offline.