Market Audit, Strategy and Plan Case Study – Laika Strands & Curls

Objective

Our client Laika Strands & Curls wanted to get into the hair industry, focusing on wigs and weaves but still interested in selling a variety of products that compliment hair. The business owners were keen to learn how to carefully penetrate an oversaturated market so as to make good profit margins.

What We Did

We administered a client brief document and also held a virtual discovery meeting to get to know more about the business and also establish where the priorities for the clients lie. We were then able to break down different pen portraits for the clients, as well as formulate different strategies that speak to various segments by incorporating Laika’s unique value proposition.

Assets

After thoroughly assessing the micro and macro environments, we were able to give Laika a realistic overview of what to expect when starting the business and the necessary tools to navigate a very competitive space.

Results

After thoroughly assessing the micro and macro environments, we were able to give Laika a realistic overview of what to expect when starting the business and the necessary tools to navigate a very competitive space.

Value For You

At Ardy Marketing, we ensure that we are giving you the best marketing practices that are in line with your industry. We are committed to giving you a satisfactory audit and plan that will ensure you are competitive in your sector, which is why we are the best marketing partner